In an industry where innovation, speed, and precision are key, the way we manage and distribute product information must keep pace. That’s where VAULT comes in — a revolutionary product data platform built by NASGW, designed to streamline how manufacturers manage, update, and share their product information across the shooting sports supply chain.
If you’re a manufacturer in the shooting sports industry, here’s what you need to know about VAULT, and why it’s time to get involved.
What is VAULT?
VAULT is a centralized, cloud-based product information management (PIM) platform developed specifically for the shooting sports industry. It allows manufacturers to upload and manage detailed product information in one place, then seamlessly share it with their distribution partners, retailers, and other approved users.
No more sending spreadsheets, hunting down SKUs, or manually entering the same data in multiple formats. VAULT is your single source of truth.
Why VAULT Matters to Manufacturers
Managing product data manually is a time-consuming process. Manufacturers are often juggling multiple data feeds for different partners, each with unique requirements and formats. This process not only burns valuable time but also increases the likelihood of errors — outdated specs, missing product images, inconsistent pricing details — all of which can damage brand reputation and create downstream issues in the marketplace.
VAULT solves these problems in four big ways:
1. Save Time and Eliminate Redundancy
Instead of managing multiple Excel files, PDFs, or emails for each distributor, VAULT lets you maintain one accurate and up-to-date product listing. Once a product is uploaded to VAULT, you can give your distribution and retail partners access to that same set of information — instantly and securely.
Need to update a product spec or upload a new image? Do it once in VAULT, and the update is available everywhere it needs to be. This eliminates redundant workflows and allows your team to focus on what they do best: developing and selling great products.
2. Reduce Costs Across the Board
Time isn’t the only thing VAULT saves — it also cuts costs.
By centralizing product data management and reducing the need for multiple tools, platforms, and labor-intensive processes, VAULT streamlines your operations. Distributors receive cleaner data faster, minimizing costly back-and-forth. Errors are reduced. The need for reprints, reuploads, and re-sends disappears.
Plus, VAULT is designed with scalable growth in mind. As your product line expands, the platform scales with you — no need to rebuild data pipelines or invest in new systems.
3. Improve Data Accuracy and Consistency
Your products deserve to be represented accurately and professionally wherever they are sold. With VAULT, you can ensure consistent product descriptions, specs, dimensions, MSRP, images, and more across all channels.
Data is structured and standardized, meaning it’s easier for your partners to work with, and easier for your team to manage. This consistency builds trust with distributors and consumers alike — and helps your brand stand out in a crowded marketplace.
4. Enable Faster Go-to-Market Execution
Speed matters, especially when launching new products. VAULT allows you to manage new product rollouts faster and more effectively by giving your partners access to up-to-date info the moment it's ready. You can even use VAULT in tandem with NASGW’s New Product Showcase, ensuring that new SKUs are market-ready with accurate data and professional presentation materials.
Industry-Wide Benefits
VAULT isn’t just a tool for manufacturers — it’s a game-changer for the entire shooting sports industry. With manufacturers, distributors, and retailers all accessing a unified data source:
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Distributors get clean, accurate data directly from the source.
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Retailers can rely on consistent product info that increases confidence and reduces returns.
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Consumers benefit from better information, leading to more informed purchasing decisions.
This kind of connected infrastructure reduces inefficiencies and helps our industry compete more effectively in a digital marketplace.
Frequently Asked Questions
Q: Will I be able to see what my competitors are uploading?
No. VAULT respects competitive boundaries. Only manufacturers and approved recipients (such as distributor partners) can access the data you choose to share. Each relationship is secure and controlled.
Q: What does this mean for my current data-sharing process?
VAULT replaces the need to send product spreadsheets, catalogs, PDFs, and other formats to distributors manually. Once your data is in VAULT, you grant access to partners, and they get what they need without additional work from your team.
Q: Do I lose control of my data?
Absolutely not. Manufacturers own and control their data within VAULT. You choose what you upload and who has access to it.
Q: Is VAULT only for new products?
While VAULT is especially valuable for managing new product launches, it’s designed to support your entire product catalog — past, present, and future. However, the initial focus is on ensuring new product data is readily accessible, accurate, and complete.
Q: How do I get started with VAULT?
We’re currently building out participation through early access and onboarding. You can express your interest now and be among the first to take advantage of VAULT’s full capabilities.
Join the Movement Toward Smarter Product Data
VAULT is more than just a tool — it’s a step forward for the shooting sports industry. With technology evolving rapidly and digital efficiency becoming a business imperative, VAULT empowers manufacturers to take control of their product data, strengthen distributor relationships, and reduce unnecessary friction in daily operations.
NASGW built VAULT with the goal of simplifying the way our industry works together. It’s time to leave behind outdated systems and manual processes. With VAULT, we’re building a smarter future — one product at a time.
Ready to Save Time, Reduce Costs, and Take Control of Your Product Data?
Sign up for the VAULT interest list today at itsonvault.com and be among the first manufacturers to modernize your product management process.
VAULT: Your Products. Your Data. Your Way.