As July 1 marks the halfway point of the year, it's a natural time for reflection and recalibration, especially in the firearms industry, where the landscape has shifted from prior years. Foot traffic in stores has slowed, NICS background checks are down, and overall demand has softened compared to the record highs we’ve seen in the recent past. Add to this a series of changing economic policies and geopolitical uncertainty, and many in the industry are navigating choppy waters. This summer has brought softer consumer demand, cautious buying patterns among dealers and a market that’s quickly leaning toward a promotional spiral. What does this mean for our businesses? Its time to focus on operational efficiency, disciplined inventory management, and customer engagement. Our industry is certainly not immune to headwinds but also has a long history of remaining agile through market shifts, policy change and uncertain times.
While the first half of the year has brought its share of challenges, there is reason for optimism ahead. The second half of the year traditionally brings renewed momentum. Fall brings in increased seasonal business, fueled by hunting seasons and cooler weather driving customers back into stores. October’s NASGW Expo will offer valuable opportunities for networking, innovation, and strategic alignment across the supply chain, a key event for those looking to position themselves strongly for the back half of 2025.
And right around the corner is the 4th of July, a time not just for celebration, but for remembering the freedoms we cherish and the resilience that defines our nation and our industry. It’s a moment to reconnect with our purpose and remember why we do what we do. As we look ahead, let’s stay focused, stay adaptable, and keep moving forward.
"Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it."
— Thomas Paine
Happy Independence Day!
Bill Sumner
NASGW Chairman of the Board