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GREETINGS!

Welcome to the National Association of Sporting Goods Wholesalers (NASGW). By enrolling, you've demonstrated that two-step distribution is important to you, your company, and your future.

Let us assure you, by joining the NASGW and utilizing two-step distribution, you are now part of a community that provides first class service to customers in all 50 states and in some cases, around the globe.

The NASGW promise, as the organization representing the business interests of its member wholesalers, manufacturers, manufacturer representatives, service and suppliers, and trade industry members, is summed up in two words: WHOLESALE TRUST.

Since our humble beginnings in the 1950s, the power of NASGW lies with its members. Our founders recognized the strength from pooling interests, networking and providing programs and services that benefit all members and the industry at large.

For many decades, we've brought the advantages of two-step distribution to sporting goods manufacturers, retailers and any other company with a business interest in this arena. And despite the massive changes we've seen in the distribution channel and sales of shooting sports related merchandise, the NASGW and its member companies continue to adapt and adjust, while continuing to grow our influence and capabilities.

Distribution today is a highly technological and sophisticated process, all with one thing in mind, helping our entire channel run smoothly and efficiently, so the end-consumer doesn't even know we're here. Our purpose is simple: partner with all sections of the sales channel so consumers can get the firearms, ammunition and accessories they need, when they need it, and at a fair price.

As part of NASGW, you're now part of this community of passionate and dedicated shooting sports enthusiasts. We welcome you and we look forward to working with you to expand our presence and impact. The NASGW continues to break new ground with new programs to help you become a stronger and better business.

If at any time you have questions or need anything regarding your new membership, the very talented team at NASGW stands ready to help.

Again, welcome and let us know how we can help make the most of your membership.

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Kenyon Gleason / NASGW President

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HISTORY

The National Association of Sporting Goods Wholesalers was organized in 1953 and incorporated in 1954. The Association was originally identified as the Sporting Goods Jobbers Association. In 1962 the name was officially changed, and manufacturers and reps were invited to join as Associate members. The NASGW is the organizer and sponsor of the industry's Annual Meeting/Expo Event. This annual event provides an unmatched educational, marketing and communications opportunity for the hunting and shooting sports wholesaler, manufacturer and sales professional.

Today, after years of service, NASGW continues to bring the advantages of two-step distribution to sporting goods manufacturers, providing them with vital benefits to help better manage production and spread cash flow, while reducing financial risks. At the other end of the channel, we benefit retailers by helping them understand the market, plan and prepare inventory and serve as a provider of credit to assist them in having just what their customers need.

Wholesale Network:

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Benefits of

Working with NASGW Distributors:

  • Expert shipping and logistics.

  • The ability to keep products in stock and immediately available from regional distributor warehouses.

  • Expert sales support from both outside and inside distributor sales associates.

  • Dealer services, including financing and collections, sales training and retail support.

  • Affinity programs with insurance, marketing, delivery and business services that save time and money.

  • NASGW members provide real value simply by taking on the burden of stocking and warehousing products, providing tremendous savings and improving operational efficiencies across the board.

  • Through improved production and cash flow by selling to wholesalers, manufacturers have better control of their production, while realizing immediate sales and cash flow.

  • Reduced capital expenditures on warehousing means revenues can go toward product development, marketing, expansion and customer service.

  • Increased stocking flexibility to handle seasonal goods, just-in-time orders or special handling or packaging needs.

  • Reduced labor costs. NASGW members’ streamlined supply and delivery systems mean you don't have to warehouse and staff for those services.

  • Participation in the Annual NASGW EXPO. Meet one-on-one with industry partners and build the relationships that will build your business.

  • You'll receive the NASGW INSIGHT email newsletter directly to your inbox, giving you the most up-to-date industry information.

  • Access to the NASGW Membership Directory, providing you the network to create connections and opportunities.

  • Regular webinars offering sales and business strategy and training, presented by world-class experts and industry decision-makers.

  • SCOPE data for business decisions — the industry's leading platform for distribution and retail sales intelligence. Visit: nasgwscope.org

  • VAULT — the industry's centralized product data hub, connecting manufacturers, distributors, and retailers with accurate, standardized product information. Visit: itsonvault.com

 

EXPO BENEFITS:

Be prepared when the doors of the Expo open for business. Serious buyers move steadily from meeting to meeting, making deals that will shape the coming sales year.

 

By participating in the NASGW Expo & Annual Meeting, you are connecting and networking with wholesalers, independent salespeople, service providers, media, and other manufacturers who are realizing the benefits of two-step distribution.

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  • Manufacturers present their latest and most exciting products - as well as showing off the marketing, co-marketing and sales support behind them.

  • Wholesalers get an advanced opportunity to integrate those products into their mix for the upcoming year.

  • Independent reps can meet with manufacturers and with distributors to follow up on leads and pursue new sales.

  • Publishers, editors and writers appreciate the opportunity to learn about new products and programs in the Expo’s productive atmosphere.

  • Sales and service providers get to meet one-on-one with all members.

  • Submit entries to the NASGW New Product Showcase, where business partners can see your offering on the EXPO website, the digital directory and the Expo App.

  • Entries for each year’s New Product Showcase are entered in the Annual NASGW-POMA Caliber Awards, honoring the highest caliber new products in six product categories including the best new rifle, handgun, shotgun, ammunition, optic, suppressor, and best new accessory. An overall best new product award will also be chosen from the finalists of all seven categories.

VIEW NASGW EXPO

HOW TO HAVE A

SUCCESSFUL EXPO:

  • Take the time to read the NASGW Exhibitor Rules & Regulations.
  • Have your pricing determined and available!
  • There will be both U.S. and international buyers attending, so make sure you have thought about and established buying programs for both groups.
  • Review the Exhibitor Kit and note order and shipping deadlines.
  • Review the list of buyers who attended the previous NASGW Expo.
  • Contact buyers you would like to schedule appointment time with early! Call, email, and follow up—start making contact well in advance. You will find the most success at this show by planning ahead and pre-scheduling appointments.
  • Complimentary meeting space is available for company meetings by filling out the Meeting Space Request Form.

 

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WELCOME TO DATA:

 

SCOPE is an industry-owned, distributor-led initiative. NASGW is on a mission to strengthen our member businesses and the shooting sports industry with data.

SCOPE is the firearms industry's most trusted data platform, bringing together multiple retail point-of-sale data feeds, representing nearly 1000 stores, into one powerful system. From market share tracking to consumer demand trends, SCOPE provides the clarity businesses need to thrive.

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SCOPE CLX

SCOPE CLX offers insight into consumer demands by collecting and analyzing retail point-of-sale (POS) data from some of the top POS platforms across the industry.

Member benefits:

• Sales Summary Reports
• Trends at Point-of-sale
• Product Rank Reports
• New Product Reports
• Store Count and Distribution

CLX helps members understand product and category sales trends, regional performance, and changes in consumer buying behavior across firearms, ammunition, optics, and other industry categories.

For NASGW members, SCOPE CLX provides valuable industry intelligence beyond their own company data. It can help businesses identify emerging trends, benchmark market performance, recognize opportunities, better understand consumer demand, and make faster, more informed business decisions.

Simply put, SCOPE CLX helps NASGW members better understand what’s selling, where it’s selling, and how the market is changing.

nasgwscope.org

 

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THE INDUSTRY'S CENTRALIZED
PRODUCT DATA HUB

Connecting manufacturers, distributors, and retailers with accurate, standardized product information for firearms, optics, accessories and ammunition.

VAULT is the shooting sports industry's shared product database. By centralizing product information, we save time, reduce errors, and give your business the tools to operate smarter.

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Managing product data in the shooting sports industry has been messy for too long — inconsistent spreadsheets, outdated PDFs, and time-consuming manual entry create friction for everyone, from factory floor to retail shelf. VAULT solves this with one secure, reliable source of product truth.

  • For Manufacturers: Take control of the accuracy of your product data across the industry. Upload once, share across the entire channel. Launch faster and control how your products are presented.

  • For Distributors: Access standardized, accurate, up-to-date product data straight from the manufacturer. Eliminate manual cleanup and prevent costly inconsistencies.

  • For Retailers: Take the guesswork out of product details, photos, and descriptions. Get clean, ready-to-use product information to help sell, and reduce returns.

  • For Rep Groups: Keep your brands organized. Present accurate, manufacturer-approved product data to clients and keep lines and catalogs consistent.

Built for Accuracy. Powered by Efficiency.

• Industry-standardized fields across firearms, optics, and ammunition

• Automatic updates — when manufacturers update data in VAULT, downstream partners are notified immediately

• Controlled access — your data, your rules

• Purpose-built for the shooting sports industry

Learn more and get started at:

itsonvault.com