Webinar: Planning Demand and Building a Sales Strategy for the Shooting Sports Industry

Dec 4, 2014 - 12:00 PM

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It’s planning season. At this time of year, most companies are planning for 2015 and beyond. So what is the forecasted demand for firearms, ammunition and accessories for the next 12 to 24 months?

As business advisors to the industry, we could apply the “autoregressive moving average with exogenous inputs” analysis to provide you with an answer or… we could just ask leaders from our industry. We thought you would believe the industry leaders more than any mathematical calculation so we assembled a great panel of experts to answer the following questions and more:

  • What will demand be in 2015 and beyond?
  • How do you build a sales strategy from it?
  • What are some of the major assumptions you make?
  • How detailed do you make your sales strategy/plan/forecast?
  • When, if at all, do you adjust your plan?
  • How do you link your sales plan to your production plan?

We thought having leaders from the points of view from the manufacturer, distributor and dealer would be valuable so the panelists who will be providing their insights are.   

  • Jeff Creamer: Executive Director and GMM at Sig Sauer, Inc.

  • Chris Carlberg, Sales Manager at Bill Hicks & Co. Inc.

  • Miles Hall: H&H Gun Range

  • Jim Curcuruto, Director, Industry Research and Analysis, NSSF

  • Frank Harris, VP sales, Kahr Arms

Throughout the webinar, we will share with you some of the tools and techniques you can use to build a more robust sales plan, strategy and forecast. We’ll also take your questions to make the webinar as interactive as possible. 

This webinar is for Presidents, owners and sales leaders who would like to build or improve upon the sales effectiveness and profitability within their organizations. 

This event is sponsored by the National Association of Sporting Goods Wholesalers and presented by Growth Strategy Partners. Growth Strategy Partners is a management consulting firm which accelerates the revenue, profit and organizational growth of companies in the shooting sports industry by applying our research based 7 Keys to Growth. You can learn more at

Presented by:

Webinar Contributors

Christopher Dicenso

Managing Partner
Growth Strategy Partners

The Managing Partner of the firm and has been improving sales and operations for over 25 years. He started as a manufacturing engineer for Sturm Ruger then built businesses as a consultant with PricewaterhouseCoopers, Grant Thornton and Inc Magazine before starting his own firm. Chris is an active IDPA, USPSA and 3 Gun competitor, past president of the FBI Citizens’ Academy Alumni Association and board member of his local gun club. Chris has spoken at the SHOT show and NASGW’s Annual Meeting.

George Harris

Growth Strategy Partners

A Director of the firm. George co-founded the world renowned SIG Sauer Academy and later founded the SIG PRO Shop leading them both to become a major profit center before retiring after twenty one years of service to the Company. He has spent his entire adult life working in the industry of firearms. He is also a regular contributor and field editor to Concealed Carry Magazine and Shooting Illustrated. Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics and aesthetics. George has served as the subject matter expert involving firearms and related matters on national television, radio and in legal proceedings.