Webinar: Getting More BANG from Your Bucks in Marketing and Advertising

Mar 29, 2016 - 12:00 PM

Speakers:  Chris DiCenso and George Harris – Growth Strategy Partners, Roy Huntington - FMG Publications, Trent Cooper and Nathan Engelking of Crossbreed Holsters

The National Association of Sporting Goods Wholesalers in association with Growth Strategy Partners, is pleased to announce an educational webinar on Getting More BANG from Your Bucks in Marketing and Advertising to address the challenges we face in promoting our products.

“If we could just get the word out, sales would be through the roof!”  How many times have you heard that one?  Unfortunately, we know it’s not that easy.  Promoting your shooting sports product or service is a lot more complicated than adding a Facebook page, ‘tweeting’, or paying for banner ads.  

To be successful, a company’s marketing and advertising plans should be integrated so there are clear and consistent messages across all marketing channels.   So what do the successful companies do when they want to promote their products?  To answer this, we asked a few experts in the industry to share what they have done to deliver tangible marketing results.  Joining us will be Roy Huntington, Publisher of FMG publications which includes American Handgunner, Guns Magazine, Shooting Industry and many more titles, Trent Cooper, General Manager and Nathan Engelking, Director of Social Media of Crossbreed Holsters. Together, we will share with you:

  • How to define your marketing and advertising goals
  • How to define your target audience using demographics and psychographics
  • How much should you invest in marketing and where?
  • The value of building partnerships with your media organizations
  • Developing a differentiated message
  • The best practices of print and online advertising
  • How to measure results

This event will be facilitated by Chris DiCenso and George Harris of Growth Strategy Partners LLC.  This webinar is for Presidents, owners, and sales and marketing leaders who would like to improve upon the sales growth and effectiveness within their organizations. 

This event is sponsored by the National Association of Sporting Goods Wholesalers and presented by Growth Strategy Partners.   Growth Strategy Partners is a management consulting firm which accelerates the revenue, profit and organizational growth of companies in the shooting sports industry by applying our research based 7 Keys to Growth.  You can learn more at

Presented by:

Webinar Contributors

Christopher Dicenso

Managing Partner
Growth Strategy Partners

The Managing Partner of the firm and has been improving sales and operations for over 25 years. He started as a manufacturing engineer for Sturm Ruger then built businesses as a consultant with PricewaterhouseCoopers, Grant Thornton and Inc Magazine before starting his own firm. Chris is an active IDPA, USPSA and 3 Gun competitor, past president of the FBI Citizens’ Academy Alumni Association and board member of his local gun club. Chris has spoken at the SHOT show and NASGW’s Annual Meeting.

George Harris

Growth Strategy Partners

A Director of the firm. George co-founded the world renowned SIG Sauer Academy and later founded the SIG PRO Shop leading them both to become a major profit center before retiring after twenty one years of service to the Company. He has spent his entire adult life working in the industry of firearms. He is also a regular contributor and field editor to Concealed Carry Magazine and Shooting Illustrated. Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics and aesthetics. George has served as the subject matter expert involving firearms and related matters on national television, radio and in legal proceedings.