Webinar: Differentiating Your Products and Services to Sell More!

Jul 14, 2016 - 1:00 PM

The National Association of Sporting Goods Wholesalers, in association with Growth Strategy Partners LLC, is pleased to announce a webinar designed to help shooting industry companies grow their businesses. The topic of this session is "Differentiate Your Products and Services to Increase Sales and Profits!"

If a customer was to ask every sales and service person in your company what differentiates your products or services from the competition, would that customer receive "good" and similar answers?  Would the answers motivate him or her to buy from you?  Product and service differentiation is one of the key factors necessary to build an everlasting successful company, but many companies haven’t done a very good job at differentiating themselves.  In this 1 hour webinar, Growth Strategy Partners, along with guest speakers Tim Lesser, the VP of Product Development from Leupold & Stevens, and one other special guest will share with you concepts from the basic to more advanced on:

  • Why differentiation matters
  • How to differentiate your products and services
  • Examples of successful, and not so successful, differentiation strategies
  • How to build an improved differentiation program

This very interactive webinar is designed for the President, owner, and leader of sales, business development, marketing or product development for manufacturers and distributors in the shooting sports industry.    Growth Strategy Partners is a management consulting firm which accelerates revenue, profit and talent growth for privately held companies, many in the shooting sports industry, by implementing our research based 7 Keys to Growth.   To learn more about Growth Strategy Partners please visit or call 781.837.3276.

Presented by:

Webinar Contributors

Christopher Dicenso

Managing Partner
Growth Strategy Partners

The Managing Partner of the firm and has been improving sales and operations for over 25 years. He started as a manufacturing engineer for Sturm Ruger then built businesses as a consultant with PricewaterhouseCoopers, Grant Thornton and Inc Magazine before starting his own firm. Chris is an active IDPA, USPSA and 3 Gun competitor, past president of the FBI Citizens’ Academy Alumni Association and board member of his local gun club. Chris has spoken at the SHOT show and NASGW’s Annual Meeting.

George Harris

Growth Strategy Partners

A Director of the firm. George co-founded the world renowned SIG Sauer Academy and later founded the SIG PRO Shop leading them both to become a major profit center before retiring after twenty one years of service to the Company. He has spent his entire adult life working in the industry of firearms. He is also a regular contributor and field editor to Concealed Carry Magazine and Shooting Illustrated. Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics and aesthetics. George has served as the subject matter expert involving firearms and related matters on national television, radio and in legal proceedings.