Webinar: 3.5 Ways to Differentiate Your Products and Sell More

Jun 11, 2014 - 12:00 PM

Download Webinar PDF

The webinar, conducted by Chris DiCenso and George Harris of Growth Strategy Partners LLC covered:

  • Why product differentiation matters
  • Why customer input is critical
  • The 3.5 ways to differentiate your products
  • The marketing physics behind quantifying your differentiation
  • Examples of strong and weak differentiation
  • How to improve the communication of your differentiation

How would you rate your company’s ability to differentiate your products or services?

  • 0% - Very Poor
  • 23% - Poor
  • 31% - Average
  • 46% - Well
  • 0 % - Very Well
*Source: NASGW Webinar, June 12, 2014

This session is presented by Christopher DiCenso and George Harris of Growth Strategy Partners LLC. Growth Strategy Partners is a management consulting firm which accelerates revenue and profit growth of privately held companies by implementing their research based 7 Keys to Growth. The firm focuses on the shooting sports industry and has worked with many companies including Benelli, Beretta, Bond Arms, CZ-USA, Dan Wesson, Kahr Arms Group, NRA, NSSF, Ruger and Surefire. To learn more about Growth Strategy Partners please visit or call 781.837.3276.  

Presented by:

Webinar Contributors

Christopher Dicenso

Managing Partner
Growth Strategy Partners

The Managing Partner of the firm and has been improving sales and operations for over 25 years. He started as a manufacturing engineer for Sturm Ruger then built businesses as a consultant with PricewaterhouseCoopers, Grant Thornton and Inc Magazine before starting his own firm. Chris is an active IDPA, USPSA and 3 Gun competitor, past president of the FBI Citizens’ Academy Alumni Association and board member of his local gun club. Chris has spoken at the SHOT show and NASGW’s Annual Meeting.

George Harris

Growth Strategy Partners

A Director of the firm. George co-founded the world renowned SIG Sauer Academy and later founded the SIG PRO Shop leading them both to become a major profit center before retiring after twenty one years of service to the Company. He has spent his entire adult life working in the industry of firearms. He is also a regular contributor and field editor to Concealed Carry Magazine and Shooting Illustrated. Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics and aesthetics. George has served as the subject matter expert involving firearms and related matters on national television, radio and in legal proceedings.