The current issue of the InSight newsletter from the National Association of Sporting Goods Wholesalers.
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Chairman's Message:

Positioning for the Fall

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As summer winds down and fall quickly approaches, now is the ideal time to prepare your business for the seasonal shift ahead. The slower rhythm of late summer offers a rare and valuable opportunity to step back and sharpen your operations. Use this window to fine-tune internal processes, evaluate your promotions, and align your marketing efforts with the increased demand that typically arrives in the coming months.

 

Inventory management should be a top priority. Be strategic—move through slower-selling products now and create space, both in your warehouse and on your shelves. Fall often brings a surge of new product introductions, many of which play a key role in a manufacturer’s quarterly revenue. In fact, new products can account for 30–40% of Q3 and Q4 sales. If you’re not ready to act quickly, someone else will be.

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FEATURED ARTICLES

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Caliber Awards Deadline Extended — Don’t Miss Your Chance to Submit!

Good news! The deadline to submit new products for the 2025 NASGW-POMA Caliber Awards has been extended, giving members additional time to showcase their latest innovations. The Caliber Awards recognize excellence in seven key categories: Best New Rifle, Handgun, Shotgun, Ammunition, Optic, Accessory, and Best Overall New Product. These prestigious awards, presented in partnership with the Professional Outdoor Media Association, highlight the industry's most innovative and outstanding products. Submitting your product not only puts your work in front of leading distributors and media professionals—it also brings recognition that can drive visibility and sales. Don’t miss this extended opportunity to gain industry-wide exposure. Submit your entries today!

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Scope

Navigating a Shifting Landscape: Q2 2025 SCOPE Report Summary

The SCOPE Q2 2025 Report offers a vital window into the current state of the shooting sports industry, where macroeconomic pressures are weighing on performance but also presenting unique opportunities for distributors and manufacturers. While shipments are down across firearms, ammunition, and optics, businesses that analyze this data strategically can gain a competitive edge.

 

Rather than reacting to the downturn, distributors and manufacturers should take this moment to refine their approach—improving inventory efficiency, streamlining data flows, strengthening supply chain relationships, and preparing for a return to growth.

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Scope

SCOPE Q2 Report is Now Available

The Q2 SCOPE Report is here, offering the most comprehensive data available on shipments, inventory trends, and category performance across the shooting sports industry. While the market continues to face headwinds, this report delivers valuable insights to help distributors and manufacturers navigate current challenges and plan for future growth. Access your copy today and put the power of data to work for your business.

Overview Report
Detail Report
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Feature New Products Video Features - Promote New Products Like Never Before

NASGW Manufacturer Members can take their product visibility to the next level with our New Product Video Features. For just $750, manufacturers can have a
10–15 second 360° product video professionally created and showcased on two massive 10'x16' video walls located on the NASGW Expo show floor, as well as on a dedicated video board in the SCOPE Lounge. These high-impact visuals ensure your product stands out in front of key industry decision-makers.

 

As part of the process, manufacturers will ship their product to PVS Studios (an FFL holder), where a high-quality photos and video will be produced. Manufacturers will work directly with PVS Studios to review and approve the final cut. Upon completion, you’ll also receive a copy of the video & product photos to use in your own future marketing efforts.

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2A Groups File Lawsuit Challenging the Constitutionality of NFA

Today, the American Suppressor Association (ASA), National Rifle Association (NRA), Second Amendment Foundation (SAF), Firearms Policy Coalition (FPC), Prime Protection STL Tactical Boutique, and two members of the organizations filed a lawsuit challenging the constitutionality of the National Firearms Act of 1934 (NFA). The complaint, Brown v. ATF, was filed in the U.S. District Court for the Eastern District of Missouri.

 

Until President Trump signed the One Big Beautiful Bill Act, the NFA established a $200 tax and tax-enforcement registration regime on certain classes of firearms, including suppressors, short-barreled rifles, short-barreled shotguns, and NFA-defined “any other weapons.”

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Trump Administration Continues to Defend 2A Rights

Gun control groups are clutching their pearls again. This time they’re aghast over the notion that President Donald Trump’s administration is defending Second Amendment rights as the Constitutionally-protected rights they actually are. It’s more telling of the gun control cabal’s meltdown that their preferred narrative is losing out to the letter of the law.

 

USA Today reported, “Trump DOJ wants Supreme Court to bring down hammer on gun rules,” noting the Department of Justice’s (DOJ) recent moves to secure Second Amendment rights for law-abiding citizens instead of attacking them. 

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Legislation Introduced to Prevent States from Enforcing Firearm Rosters

On July 23, Representatives Darrell Issa (R-CA-48) and Elise Stefanik (R-NY-21) introduced the Modern Firearm Safety Act (H.R. 4676). This legislation would reject the effort by anti-gun radicals to utilize unconstitutional “handgun rosters.” These rosters prevent law-abiding Americans from purchasing newly-release handgun models and attempt to dictate to firearms manufacturers what types of features are acceptable.

 

This legislation, which Representatives Issa and Stefanik have sponsored in the past, is even more pressing now as Attorney General Rob Bonta of California released a report finding that “firearm microstamping technology is technologically viable.”

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Scope

Big Things Happening in the SCOPE Platform

There is a lot going on at NASGW, including some big updates to the SCOPE platform. We’re excited to let you know that we will soon be releasing some major updates to the SCOPE platform, including cleaned up and automated data feeds, new and improved dashboards with more robust reporting, and new reports inspired by our one-on-one Partner Plus meetings. We’re also expanding CLX and DLX with additional product categories.  Stay tuned for more information and the release of these powerful new features!

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Firearms

Firearms Shipment Trend

Ammunition

Ammunition Shipment Trend

Optics

Optics Shipment Trend
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Stay Informed with the NASGW Bill Tracker

With legislation like the State Assault Weapons Ban Act (S. 359) currently under consideration, it’s more important than ever for shooting sports businesses to stay ahead of policy developments. The NASGW Bill Tracker is your go-to resource for monitoring Federal and State legislation that could impact our industry. From proposed restrictions to regulatory changes, NASGW members can quickly access and sort relevant bills to understand where things stand—and what may be coming next. Stay informed, stay prepared.

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ARTICLES OF INTEREST

  • August is National Shooting Sports Month
  • "Sell, Sell, Sell" Our Way to Success
  • Business activity hits 2025 high on service sector gains
  • California Politicians Eye 'Popular' Crime Guns
  • Derisking Supply Chains Amid Global Uncertainty 

UPCOMING EVENTS

 

October 15-17, 2025

NASGW Expo

Grapevine, TX

 

January 20-23, 2026

SHOT Show

Las Vegas, NV

 

April 17-19, 2026

NRA Annual Meetings & Exhibits

Houston, TX

National Association of Sporting Goods Wholesalers, 1255 SW Prairie Trail Pkwy, Ankeny, IA 50023, United States, (515) 334-1484

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National Association of Sporting Goods Wholesalers (NASGW). and the individual authors of the materials contributed or referenced in InSight. Permission is granted for the broadcast, publication, retransmission to e-mail lists, websites or any other copying or storage, in any medium, online or not, of NASGW copyrighted material herein if 1) the text is forwarded in its entirety, including this paragraph, and 2) no fee is charged. Permission to use third party copyrighted material must be obtained separately from the individual authors. The "National Association of Sporting Goods Wholesalers", "NASGW", InSight and all other trade names, trademarks, service marks, logos and images appearing in this publication are the sole property of the National Association of Sporting Goods Wholesalers and may not be used without the Association's prior express written permission. Along with this, any re-use or redistribution of NSSF copyrighted content by readers is subject to separate permission from NSSF. All other trade names, trademarks, service marks, logos and images appearing herein are trademarks or registered trademarks of their respective owners.