President's Message:
Challenges and Purposes

If you’re one of the people that rarely deals with challenges, or has to overcome huge obstacles in order to achieve your goals, consider yourself an exceptionally fortunate individual. It’s rare, so rare as to almost be an impossibility.

As we enter into a summer sales season that’s been anything but fun, I know many of our members, and really the industry as a whole, are dealing with challenges testing the very fabric of their organization and the ability to keep moving forward.

We’ve had bad times before. And fortunately, there have been plenty of good times.

One current bright spot in the market is the suppressor arena. With the passage of the One Big Beautiful Bill (OBBB) and the upcoming removal of the tax on suppressor purchases (set to take effect in January 2026), it’s quite likely the suppressor market will continue to be strong. Our SCOPE data tells us that unfortunately, most other sales verticals are currently experiencing some dips, some more than others.

FEATURED ARTICLES

2025 Caliber Award Deadline is August 1st!

The Deadline to submit your new products for the NASGW-POMA Caliber Awards is right around the corner on August 1st. This is your opportunity to highlight the latest and most innovative products from your company at the NASGW Expo. NASGW-POMA Caliber Awards will honor the highest caliber new products in seven product categories, including the best new rifle, handgun, shotgun, ammunition, optic, best new accessory, and best new suppressor. We’ll also select an overall best new product award chosen from the finalists of all seven categories. The Caliber Awards are chosen by an independent panel of 18 industry professionals, encompassing hundreds of years of experience in the Shooting Sports Industry. The deadline to submit is August 1st, so don't wait.

New Product Video Features - New for 2025

NASGW Manufacturer Members can take their product visibility to the next level with our New Product Video Features. For just $750, manufacturers can have a
10–15 second 360° product video professionally created and showcased on two massive 10'x16' video walls located on the NASGW Expo show floor, as well as on a dedicated video board in the SCOPE Lounge. These high-impact visuals ensure your product stands out in front of key industry decision-makers.

As part of the process, manufacturers will ship their product to PVS Studios (an FFL holder), where a high-quality photos and video will be produced. Manufacturers will work directly with PVS Studios to review and approve the final cut. Upon completion, you’ll also receive a copy of the video & product photos to use in your own future marketing efforts.

ASA Statement on Final Passage of the One Big Beautiful Bill

The American Suppressor Association (ASA) issued a statement following the final passage of the One Big Beautiful Bill, which eliminates the National Firearms Act (NFA) tax on suppressors, short-barreled rifles, short-barreled shotguns, and AOWs.

“The One Big Beautiful Bill passed by Congress and sent to President Trump’s desk includes a $200 million annual tax cut for gun owners,” said Knox Williams, President and Executive Director of the American Suppressor Association.

Gaylord Texan Room Block Sold Out for 2025 NASGW Expo – Check Back for Availability

Hotel room blocks at the Gaylord Texan for the 2025 NASGW Expo are currently sold out. This year’s NASGW Expo, taking place October 14–17 in Grapevine, Texas, promises to be another standout event, bringing together manufacturers, distributors, and industry professionals from across the shooting sports world for three days of meetings, networking, and product showcases.

While rooms are fully booked at the moment, we encourage members to check back periodically, as hotel reservations can be fluid leading up to the show. Businesses often adjust their travel plans and may release unused rooms back into the block. Keep an eye on the NASGW Expo website for updates if you haven’t secured accommodations yet. We look forward to seeing you in Texas this October!

US Firearms Industry Today Report 2025

Once again, the U.S. firearms industry finds itself at a crossroads. We survived the pandemic and two contentious presidential election cycles over the past five-plus years. But what now?

Here in 2025, fear-based buying isn’t going to be a factor for today’s consumer. In fact, with inventory largely replenished, consumers have an abundance of options on where they can choose to spend their money. It’s going to be fine margins that determine whether or not a customer makes a purchase in today’s market.

Finalizing the 2025 Q2 SCOPE Report

The Q2 SCOPE Report will be available very soon, and our team is in the final stages of preparing the data and insights. This quarterly report is the most comprehensive dataset in the shooting sports industry, offering a detailed view of category performance, market trends, and sales activity across all major segments.

As always, the SCOPE Report is an essential tool to help you understand how the market is performing and guide your business decisions with confidence. Stay tuned—this valuable resource will be in your hands shortly.

Firearms Shipments

Ammunition Shipments

Optics Shipments

The Big Beautiful Bill and What It Means for the Shooting Sports Industry

Now that the “One, Big, Beautiful Bill” (OBBB) is law, there is reason for gun owners and the firearm industry to celebrate. There’s also work that’s still waiting.

While passage of the Hearing Protection Act (H.R. 404/S. 364) and the Stop Harassing Owners of Rifles Today (SHORT) Act (H.R. 2395/S. 1162), would have been preferrable and remains an NSSF priority, it’s important to recognize the important progress that was made for the firearm industry and gun owners. Reducing the National Firearms Act (NFA) tax stamp fee on suppressors and short-barrel rifles and short-barrel shotguns to $0 from $200 was no small feat. Those tax reductions will take effect Jan. 1, 2026.

See the Bills Impacting the Shooting Sports Industry at the State and Federal Level

2025 continues to see ups and downs in the economy at the federal and state level. There are numerous bills impacting our industry Stay up to date by checking the NASGW Bill Tracker. 

The NASGW Bill Tracker monitors pending legislation that directly affects the firearms industry, at the Federal and State level. The bills are reflective of the current legislative sessions based on jurisdiction and include defeated, passed and pending bills until the current legislative session ends. Sort bills by their current progress, category, state or region and bill year. Stay informed about current legislation in the works before it impacts your business. 

Click below to view the latest bills of interest. 

ARTICLES OF INTEREST

• Gun Rights in NYC Could Get a Whole Lot Worse
• Here's What the One Big Beautiful Bill Means to Sportsmen and Women
• First Stem in Dismantling the National Firearms Act
• Tariffs as a Catalyst for Supply Chain Innovation
• California Governor Newsom Respects The Second Amendment?
• Trump Supports Hunting with Executive Actions
• Are Rate Cuts Coming in September?

UPCOMING EVENTS

October 15-17, 2025

NASGW Expo

Grapevine, TX

January 20-23, 2026

SHOT Show

Las Vegas, NV

April 17-19, 2026

NRA Annual Meetings & Exhibits

Houston, TX