As July 1 marks the halfway point of the year, it's a natural time for reflection and recalibration, especially in the firearms industry, where the landscape has shifted from prior years. Foot traffic in stores has slowed, NICS background checks are down, and overall demand has softened compared to the record highs we’ve seen in the recent past. Add to this a series of changing economic policies and geopolitical uncertainty, and many in the industry are navigating choppy waters. This summer has brought softer consumer demand, cautious buying patterns among dealers and a market that’s quickly leaning toward a promotional spiral. What does this mean for our businesses? Its time to focus on operational efficiency, disciplined inventory management, and customer engagement. Our industry is certainly not immune to headwinds but also has a long history of remaining agile through market shifts, policy change and uncertain times. |
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