The current issue of the InSight newsletter from the National Association of Sporting Goods Wholesalers.
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Chairman's Message:

Embracing Technology to Build a More Efficient Future

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If you’ve been in this business a while, you’ve seen how much has changed—and how much hasn’t. The core values of our industry—craftsmanship, relationships, and a firm handshake—are still at the center of everything we do. But the pace of business? That’s a different story.

 

Today, more than ever, we’re being asked to do more with less. Tighter timelines, evolving customer expectations, growing product catalogs—it’s a lot to keep up with. And while there’s no shortage of new tools and technologies out there, the real question is: how do we make them work for us?

 

That’s where I think we, as an industry, have a real opportunity.

From artificial intelligence to process automation, technology is reshaping how businesses operate across every sector.  

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FEATURED ARTICLES

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Submissions for the 2025 Caliber Awards & New Product Showcase are Now Open

NASGW is now accepting submissions for the 2025 New Product Showcase and the NASGW-POMA Caliber Awards. This is your opportunity to highlight the latest and most innovative products from your company at the NASGW Expo. NASGW-POMA Caliber Awards will honor the highest caliber new products in seven product categories, including the best new rifle, handgun, shotgun, ammunition, optic, best new accessory, and best new suppressor. We’ll also select an overall best new product award chosen from the finalists of all seven categories. The Caliber Awards are chosen by an independent panel of 18 industry professionals, encompassing hundreds of years of experience in the Shooting Sports Industry.

 

New Product Showcase Video Features

New this year, NASGW manufacturer members can boost their visibility with the New Product Showcase Video Features—10–15 second 360° product videos that will be displayed on massive video walls at the Expo and in the SCOPE Lounge. These videos are also available for use in your future marketing efforts. 

Submit Products

Sponsor

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WEBINAR: AI in Firearms: Transforming Data into Decisions

Join us on Thursday June 26th at 1PM EST, for the next installment of NASGW’s educational webinar series as we explore how generative AI and large language models (LLMs) are poised to revolutionize the way our industry uses data.

 

Kicking off with an introduction from NASGW Sr. Data Analyst, Tom Hopper, this session will highlight how the integration of AI into NASGW SCOPE is helping members move beyond spreadsheets to truly analyze data with purpose. You’ll gain practical insights, tools, and examples that demonstrate how easy it can be to unlock the full value of the SCOPE platform.

 

The webinar will also feature a live demo from BSP Chief Solutions Architect, Hussain Zaidi, showcasing real-world applications of AI tools that can streamline decision-making and enhance your business strategy.

 

Don’t miss this opportunity to get ahead of the curve and see what’s next for SCOPE and the shooting sports industry.

Register Now
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Rhode Island State Assault Weapons Ban Imminent

On May 14, 2025, “The State Assault Weapons Ban Act” (S. 359) was heard by the Rhode Island Senate Judiciary Committee. A companion bill (H. 5436) had previously mirrored this path in its respective chamber earlier this year. This sweeping anti-firearm package would impact commonly owned rifles, shotguns and handguns with significant penalties and redundant safe storage mandates but granting a “grandfather clause.” This egregious overreach will also have negative implications on conservation funding as we know it.

Highlights:

  • Both S. 359 and H. 5436 had debate halted by using a procedural movement “to be held for further study”, allowing for Rhode Island leadership to schedule a vote but stopping any further committee discussions.
  • This ban identifies “assault weapons” by using a single cosmetic feature definition for semi-automatic rifles and semi-automatic shotguns with detachable magazines.
  • The “grandfather clause” to register targeted firearms have a one-year registration window.

Rhode Island’s legislature is trying to be added to the list of states implementing “feel good” firearm prohibitions under the guise of public safety with laws to impact commonly owned firearms used by law-abiding hunters and recreational shooters, but rarely used by criminals, by targeting so-called “assault weapons”.

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NSSF Statement on the Denials of Cert by the U.S. Supreme Court

The Firearm Industry Trade Association, is disappointed by the U.S. Supreme Court decision this morning not to hear the appeals in Snope v. Brown and in the NSSF-funded Ocean State Tactical v. Rhode Island cases challenging on Second Amendment grounds Maryland’s ban on Modern Sporting Rifles (MSRs) and Rhode Island’s ban on standard sized magazines, respectively.

 

We respectfully disagree with Justice Brett Kavanaugh’s statement respecting the denial of cert in the Snope case that the Court should wait a “Term or two” before taking action to stop the lower courts from misapplying the Court’s holding Heller and Bruen to deny the Second Amendment rights of millions of law-abiding Americans living in the states that have enacted laws banning MSRs and magazines.

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What You Need to Know About VAULT: A Smarter Way to Manage Product Data

In an industry where innovation, speed, and precision are key, the way we manage and distribute product information must keep pace. That’s where VAULT comes in — a revolutionary product data platform built by NASGW, designed to streamline how manufacturers manage, update, and share their product information across the shooting sports supply chain.

 

If you’re a manufacturer in the shooting sports industry, here’s what you need to know about VAULT, and why it’s time to get involved.

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Have You Downloaded the 2025 Q1 SCOPE Report 

This quarterly update provides a timely snapshot of distributor shipment data and key trends shaping the shooting sports industry in the first months of the year.

As a NASGW member, you can access the Overview Report—included with your membership—by clicking the button below. For those seeking deeper insight into regional distribution, category performance, and product segmentation, the Detail Report offers a more comprehensive analysis.

 

The Detail Report is free for current SCOPE subscribers via the SCOPE portal, and available for purchase to NASGW members who are not currently subscribed. It is also provided at no cost when scheduling a demo with the SCOPE team.

Overview Report
Detail Report

Firearms

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Ammunition

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Optics

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NASGW Welcomes Clay Halla to the Board of Directors

The National Association of Sporting Goods Wholesalers (NASGW) is pleased to welcome Clay Halla, President of Iron Valley Supply, as the newest member of the NASGW Board of Directors. Clay joins the board to fill the position previously held by Jeff Pugh, and brings with him over two decades of experience in the shooting sports distribution industry.

Under Clay’s leadership, Iron Valley Supply has remained a steadfast partner to manufacturers and dealers, upholding a reputation for operational excellence and industry advocacy. His deep understanding of distribution, evolving market dynamics, and the needs of both retailers and suppliers will be a valuable asset to NASGW’s mission moving forward.

Please join us in congratulating Clay and welcoming him to the NASGW Board.

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Stay Informed with the NASGW Bill Tracker

With legislation like the State Assault Weapons Ban Act (S. 359) currently under consideration, it’s more important than ever for shooting sports businesses to stay ahead of policy developments. The NASGW Bill Tracker is your go-to resource for monitoring Federal and State legislation that could impact our industry. From proposed restrictions to regulatory changes, NASGW members can quickly access and sort relevant bills to understand where things stand—and what may be coming next. Stay informed, stay prepared.

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ARTICLES OF INTEREST

  • ATF Ditches 'Zero Tolerance,' Turns Page on to New Era
  • The Ammunition Squeeze
  • AI Helps Distributors Proactively Navigate Supply Disruptions
  • 24 State Attorneys General Urge Congress to Pass H.R. 38
  • Inflation Rate Slips to 2.1% in April
  • JP Morgan Chase CEO Should Put his Money Where his Mouth is

UPCOMING EVENTS

 

June 23-25, 2025

POMA Annual Meeting

Oregon, OH

 

October 15-17, 2025

NASGW Expo

Grapevine, TX

 

January 20-23, 2026

SHOT Show

Las Vegas, NV

 

April 17-19, 2026

NRA Annual Meetings & Exhibits

Houston, TX

National Association of Sporting Goods Wholesalers, 1255 SW Prairie Trail Pkwy, Ankeny, IA 50023, United States, (515) 334-1484

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National Association of Sporting Goods Wholesalers (NASGW). and the individual authors of the materials contributed or referenced in InSight. Permission is granted for the broadcast, publication, retransmission to e-mail lists, websites or any other copying or storage, in any medium, online or not, of NASGW copyrighted material herein if 1) the text is forwarded in its entirety, including this paragraph, and 2) no fee is charged. Permission to use third party copyrighted material must be obtained separately from the individual authors. The "National Association of Sporting Goods Wholesalers", "NASGW", InSight and all other trade names, trademarks, service marks, logos and images appearing in this publication are the sole property of the National Association of Sporting Goods Wholesalers and may not be used without the Association's prior express written permission. Along with this, any re-use or redistribution of NSSF copyrighted content by readers is subject to separate permission from NSSF. All other trade names, trademarks, service marks, logos and images appearing herein are trademarks or registered trademarks of their respective owners.